Wealth Management

Portfolio Management Service (PMS)

In today’s complex financial environment, investors have unique needs which are derived from their risk appetite and financial goals. Regardless of this, every investor seeks to maximize his return on investments without capital erosion.
Every investor wants to make fast returns through trading. But the lack of knowledge stops them from doing so. PMS is a platform where in an investor could seek to enhance his corpus via a sound asset allocation into different asset classes which are all a part of his own portfolio.

Our Role

We at Bulls & Bears Investments can offer you varied types of customized portfolios managed by seasoned fund managers aligned to your risk profile, age and income.
Our wealth management system encompasses the entire spectrum such as:

  • Investment planning: We would assist you in investing your money into various investment markets, keeping in mind your investment goals and risk appetite.
  • Insurance planning: We would help you in selecting from a range of insurances, self-insurance options and captive insurance companies.
  • Asset protection: Begins with your financial advisor trying to understand your preferred lifestyle and then assisting you in maintaining it by helping you deal with threats arising from taxes, volatility, inflation, creditors and lawsuits.
  • Retirement planning: This is to ensure that you  continue to enjoy the same lifestyle as before or even enhance it  post retirement by way of sound planning.
  • Tax planning: We would also help you in minimizing tax returns. This might include planning for charity, supporting your favorite causes while also receiving tax benefits.
  • Estate planning: We shall offer our expertise in protecting you and your estate from creditors, lawsuits and taxes. This service is particularly critical for every high net worth individual.
  • Business planning: We shall also render our support at optimizing the tax-free advantages of running your own business.
  • Business succession planning: We would assist in planning for the inevitable to maximize returns.

Our Approach:

The whole edifice of our wealth management system rests on the foundational role of needs assessment wherein we start by understanding your needs. This, we believe is crucial in planning your investments through the following steps:

Step 1: Setting goals with the client.
Step 2: Data collection (qualitative and quantitative aspects of the client's financial and relevant non-financial situation).
Step 3: Analyzing the information.
Step 4: Constructing a financial plan and devising strategies.
Step 5: Implementing the strategies.
Step 6: Monitoring implementation and reviewing the plan.
A suitable mix of the following instruments is considered while we help you to devise an effective plan to manage your precious wealth:

A) Mutual Funds

A mutual fund is a professionally managed  collective investment scheme that pools money from many investors and invests typically in investment securities (stocks, bonds, short-term money market instruments, other mutual funds, other securities, and/or commodities such as precious metals).

Our Role

Having assessed your needs and backed by a strong research we proceed towards structuring your portfolio by selecting the mutual funds to suit your requirement. We also review your portfolio periodically as per the market movement.

B) Initial Public Offering (IPO)

An Initial public offering (IPO), referred to simply as an "offering" or "flotation", is when a company (called the issuer) issues common stock or shares to the public for the first time. They are often issued by smaller, younger companies seeking capital to expand, but can also be done by large privately-owned companies looking to become publicly traded.

Our Role

There are Initial Public offerings coming every other day. We as an advisory firm can guide you to invest only in those IPO’s which we believe can fare well in the market. Our decisions will be determined thorough research based primarily on:
•    Company history and its financial statements
•    A disciplined valuation approach involving multiple valuation techniques.

C) Corporate Fixed Deposits

Corporate FD is a debt instrument issued by companies wanting to raise money. This instrument is similar to that of bank FDs i,e money will be parked for a fixed duration at a predetermined rate of interest. The difference lies in the risk profile and hence the return.


Corporate FDs

Bank FDs


They are unsecured instruments with no backing of a physical asset. This means, in case the company was to be in financial trouble, the liability of the deposit holders will be settled only after meeting the obligation of all the secured creditors. Hence, there is a risk of losing money in case the corporate entity defaults.

Bank FDs up to Rs 1 lakh per bank branch are secured by Deposit Insurance and Credit Guarantee Corporation. So in case the bank is unable to make the payment, you will be compensated up to a limit of Rs. 1 lakh. . This makes it a relatively safe instrument


Higher the risk, higher the return. Therefore, in order to compensate the investor for additional risk taken, corporates will offer higher rate of interest. This rate will differ from corporate to corporate depending on their credit rating and financial condition. Lower credit rating means the instrument has high risk and hence will have higher return.

On account of the fact that these are safe instruments, the rate of interest offered is lower as compared to that of Corporate FDs.

Current Rate of Interest

Rate of interest for 1-3 year tenure lies between 8% and 12% depending on which company is issuing it.

The rate offered for a 1-3 year tenure is between 7% and 9%

Our Role

We can assist you to shift through the umpteen corporate FDs and arrive at the best one by engaging in the following process:

  • Ignore the unrated Company Deposit Schemes. Ignore deposit schemes of little known manufacturing companies.  For NBFCs, RBI has made it mandatory to have an ‘A’ rating to be eligible to accept public deposits. One should go further and look at only AA or AAA schemes.
  • Within a given rating grade, choose the company with a better reputation.  
  • Once you decide on a company, choose the schemes that have given a better return.  Unless you need income regularly, you should prefer cumulative schemes to regular income options since the interest earned automatically gets reinvested at the same coupon rate, resulting in better yields. It also gives you a lump-sum amount at one go.
  • It is better to make shorter deposit of around 1 year to 3 years.  This way, you can not only keep a watch on the company’s rating and servicing, but also have your money back in case of an emergency.
  • Check on the servicing standards of the company.  You should not invest in companies that care little about investor services, like promptly sending interest warrants or the principal cheque.
  • Involve your Financial Planner / Investment Advisor for advice in all your transactions.  Do not bypass and invest directly.
  • Check whether the company accepts outstation cheques and makes payment through at par cheques, especially if you do not live in the same city where the company is situated.

D) Bonds

Bonds traditionally earn lower returns than stocks. Nonetheless, they can certainly find a place in your portfolio as they impart a certain amount of stability. The most common reason for investors to purchase bonds are:

  • Diversification - Bonds tend to be less volatile than stocks and can therefore stabilize the value of your portfolio when the stock market is turbulent. Having a combination of both equity and debt, over the long term, makes for good investment strategy as it can often provide comparable returns with lesser risk than a portfolio devoted to only one type of investment.
  • Stability - If investors know they will need access to large sums of money in the near future-for example, to pay for college, a home, etc.-then it does not make sense to place that money in a highly volatile investment like stocks. Because the majority of the return on bonds comes from the interest payments (the coupon payments), fluctuations in the price of a bond will have little impact on the value of the investment.
  • Consistent Income - Unlike stock dividends, coupon payments are consistently distributed at regular intervals. Individuals seeking

Our Role

Every portfolio should lend itself towards ensuring capital safety. Thus, a part allocation towards bonds is advised as bonds are considered to be one of the safest investments, also providing tax benefits with  some particular bonds. We can assist you in the selection of the bonds which best fit into your portfolio.